The numbers tell a story of fatigue, not a lack of empathy. According to the UK Giving Report 2025, for the first time, the proportion of people donating to charity has fallen to only 50%.
 

This is not just a percentage drop; it means nearly 4 million people who used to donate have stopped giving.
 

Even more critical, individual sponsorship levels have dropped significantly to 21%. Traditional fundraising models are hitting a wall. The decline is evident even in major hubs like London, where fewer than half of the population now engages in traditional giving.
 

The Torch Solution: We stop asking for "extra" and start generating value from the "essential." By integrating funding into everyday payments, we turn the declining line of donations into a rising curve of shared ownership.